The new, shiny and pink display at my local Shoppers Drugmart is from Physicians Formula. They came out with new concealer, face powder quad, liquid foundation and foundation stick. I had a gift card and nothing to lose so I decided to give Physicians Formula another try. I purchased the liquid foundation and concealer. Once again, I have a lot to say so let’s get to it.
Nude Wear Touch of Glow Concealer in Nude Glow (6264C) $14.99
The Physicians Formula Nude Wear Concealer literally claims to be a miracle. The packaging reads “Perfecting all-in-one miracle tool adds a touch of radiance with each stroke.” Bold. Well I can’t say I felt the touch of radiance with each strike but I will concede that it’s a pretty stand up concealer. This concealer is very comparable to the Lumi’s from Maybelline and L’Oreal. I find it to be a little closer to the Maybelline version though because it’s not quite as creamy as the L’Oreal one. I have very dark under eye circles and find that for me the Lumi’s and comparable products don’t quite cut it. I use heavier duty stuff such as the Benefit Erase Paste. BUT if you don’t need a super thick concealer this could be a viable option. It’s packaging is adorable and the product is comprable in quality and longevity to the Maybelline Lumi and the L’Oreal Lumi. However unlike Maybelline and L’Oreal the Physicians Formula Nude Wear Touch of Glow Concealer is cruelty-free, gluten free and fragrance free.
Nude Wear Touch of Glow Foundation in Light (6437C) $19.99
The Physicians Formula Nude Wear Touch of Glow Foundation has more realistic claims than it’s partner concealer. It is intended to be a light weight, illuminating and natural looking foundation that offers “just the right amount of coverage.” I interpret this to mean light-medium coverage. This is definitely not a full coverage foundation and that’s fine by me! I like it the way it is. On all it’s claims the Nude Wear Foundation delivers. It’s illuminating – almost to a fault! It has a gorgeous natural looking finish and you can’t see it on my skin. I found that I got about 6-8 hours wear out of it. It could last a work day but needed to be touched up in the evening. The only catch is that it does have a very illuminating or dewy finish. I usually don’t gravitate to products with that type of finish because I have some late day oil issues. I found that I couldn’t pair it with my usual setting spray because the combination created quite the shine. Instead I used a matte setting powder and touched up through out the day as needed. I don’t mind a little shine but I don’t need to be guiding ships to shore…
I tried applying the foundation with a sponge and also the included brush. I prefer using a sponge like a beauty blender but I would like to mention that the brush they have included does the job quite well! This makes it a great value for someone who might not have all the tools yet.
Overall I think that Physicians Formula has come out with some solid products here. They work as intended and are affordable. If you are in to the dewy look or the illuminating finish then this might be a great line to try! If you have oily skin I’d recommend passing in favour of products that are more mattifying. Personally, I think I will stick this in a drawer and bust it out in the spring when a dewy finish would make a little more sense.
What a long post! I hope this helped someone out!