Where To Shop – Shoppers Drug Mart – Using Points For Fabulous Swag? What?!

If you are a Canadian, you know where I am going, yes girl, the Optimum Program at Shoppers Drug Mart. 

If you already know the basics about Shoppers, skip down below to My Strategy for Gaining Points subtitle.

The Basics about Shoppers Drug Mart

So before I get into the good stuffs, we need to start with the Basics. Shoppers Drug Mart is a Canadian store franchise that is literally, everywhere. It is a drug store that also holds select high-end beauty brands. For you Americans, it is not comparable to Ulta, not even close, Ulta has much more beauty products (wish we had some here!!).  They have many of the drugstore brands such as l’Oréal, Maybelline, Revlon, Rimmel London, Esssence, Marcelle, Covergirl, etc. For high end they hold Stila, Smashbox, Laura Mercier, Lancôme, Lise Wathier, Clinique, Cover FX, Benefit, Pur Minerals, Estée Lauder. They also have a huge fragrance section with tons of selection from Gucci, to Juicy Couture and many more. It also depends on the size of the Shoppers, not all of them hold all the brands, but drive another 3-5 minutes and there is another Shoppers with more selections!

Although you can’t get all the high end brands, you can still get a good selection and pick up some essentials close at hand. In my region, Sephora are in short demand, there are only 2 stores and neither of them are convenient to get to, but Shoppers are a dime a dozen.


The Optimum Program 

Shoppers has an Optimum Shoppers Program where you earn points when you shop. You have a card and simply give it to the cashier to swipe and you are collecting points towards amazing goodies.

Shoppers Optimum Points are awarded at the rate of 10 Shoppers Optimum Points for each dollar spent on each separate purchase at participating stores. They are redeemable for cash value at the store, Glow magazine subscription and you can donate them to a participating charity of your choice.



  • 8,000                       $ 10
  • 22,000                     $ 30
  • 38,000                     $ 60
  • 50,000                     $ 85
  • 95,000                     $ 170


My Strategy For Gaining Points

However, what you are looking for are the special points days. They often have some days where you can get 20x the points when you spend $50 or $75 on almost anything in the store. They also have some events where you can directly get 18,500 points ($25 value) when you spend $75, etc. Get 20x the PointsWhen I know these are coming, I keep my list of hygiene or essentials to get and I get them at Shoppers. I also get Some high end products at Shoppers too. If I know I need to replenish something, I will wait for those extra point days and get it then. During the Christmas season, I get gifts that I can there and it builds fast! I almost never shop at Shoppers unless it is 20x points events.

Redeeming Your Points

After I get to 95,000 points, I go on the shopping spree with Sheena! That is $170 worth of free stuff. All you need to do is to pay the tax. You can redeem on pretty much anything in the store!

About 2-4 times a year, Shoppers has a special event where your points are worth more. For example if you redeem $95,000 points normally they are worth $170 but with this event, it would be worth $200. That’s when you get extra value. I recently did a haul that way and that will be posted for you to see 🙂
When I redeem my points, I am always torn between getting the day-to-day essentials, or beauty products I need to replenish or treat myself to some higher end brands that I normally would not purchase. The last two times I redeemed points, I went to Shopper’s sister high-end beauty store, Murale.
All-in-all, using the Shoppers Drug Mart Optimum Program is smart, whether you keep it to save money on essentials or treat yourself to some high-end products, it is worth collecting the points, after all it is a free program!
– Nat

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