Eyes Lips Face (E.L.F.) is a US Dollar Store Brand of makeup. They have a whole line of products that were originally sold at the Dollar Store which has always been considered pretty good quality. They have built off of that success to create their “Studio” line which retails from $3-$5 per item and now can be found in all kinds of places not just the Dollar Store. US Beauty Bloggers look to E.L.F. for high-end dupes & amazing bargains and E.L.F. often delivers. Of course, not everything E.L.F. does is amazing but most of it considered really good for the price. The problem for us is that access to E.L.F. products in Canada is limited. I have found them at Winners and they are sold on Well.ca. Nat has found them at Superstore by her house however the Superstores near me don’t seem to want to carry them… until NOW! I present to you my $10 E.L.F. “haul.” It’s not really a haul, I only bought 2 things but still….
I purchased 2 gift sets totaling $10.50 + tax. I got the blush/bronzer duo which includes a small kabuki style brush. It was priced at $3.75. I also got the 4pc eye shadow set that also includes a brush. There are 4 eye shadow pots however each pot contains 2 eye shadows so in total I got 8 eye shadows. The set was priced at $6.75. The E.L.F. in the US always has these items cheaper. When I go to Well.ca I find that an item that normally costs $6 in the states will be $10 there. On average I find E.L.F. products to be almost double the price in Canada. I took a look at E.L.F.’s website to see how much I overpaid for these guys and I am not outraged! I found the bronzer/blush duo was $3 in the States. I couldn’t find the 4 pc eye shadow set exactly but something similar was selling for $5 BUT it didn’t include the brush and it was only 4 colours not 8! So not only can we grab E.L.F. at Superstore, the mark up is also not offensively high!
I already own 1 small eye shadow palette from E.L.F. I’ve used it and find that E.L.F. products tend to be highly pigmented and blendable. You may battle with a little fall out though. I also find that they tend to have a dryer texture. When used with a primer I had no issues getting a full day out of my eye look when using my E.L.F. palette.
For those of you who aren’t familiar with E.L.F. here are some swatches and my first impressions: